Understanding Hooks
A hook is the opening text that appears in the first 1-3 seconds of your video. It’s the most critical element because it determines whether viewers keep watching or scroll past.What Makes a Good Hook
Creates Curiosity
Makes viewers want to know more
Promises Value
Tells viewers what they’ll learn or get
Speaks to Pain Points
Addresses problems your audience has
Feels Personal
Uses “you” language that resonates
Example Hooks
| Type | Example |
|---|---|
| Curiosity | ”The skincare hack dermatologists don’t want you to know” |
| Value | ”3 ways to style this for under $50” |
| Pain Point | ”Tired of jewelry that turns your skin green?” |
| Social Proof | ”Why 10,000+ people switched to this” |
How AI Generates Hooks
ScrollGold’s AI analyzes:- Your images - What products are shown
- Context you provide - Product type, audience, tone
- Proven patterns - Hooks that historically perform well
Captions
Captions are the text that appears on each slide after the hook. They should:- Build on the hook’s promise
- Highlight key product features
- Create desire and urgency
- Lead to a clear call-to-action
Caption Best Practices
Keep it short
Keep it short
Each caption should be 5-10 words max. Viewers need to read quickly.
One idea per slide
One idea per slide
Don’t cram multiple features into one slide. Let each point breathe.
Use power words
Use power words
Words like “instantly,” “exclusive,” “proven,” and “transform” drive action.
End with CTA
End with CTA
Your final slide should tell viewers what to do next.
Customizing AI Output
Regenerate
Not happy with the generated content? Click Regenerate to get new variations. Each generation produces different results.Edit Directly
Click on any text to edit it directly. You can:- Tweak wording for your brand voice
- Add specific product details
- Adjust for your target audience
Provide More Context
Better input = better output. When creating a slideshow, provide:- Product name - What exactly are you selling?
- Key benefits - What makes it special?
- Target audience - Who buys this?
- Competitors - What else might they buy?