> ## Documentation Index
> Fetch the complete documentation index at: https://docs.scrollgold.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Hooks & Captions

> Get the best AI-generated content for your slideshows.

## Understanding Hooks

A hook is the opening text that appears in the first 1-3 seconds of your video. It's the most critical element because it determines whether viewers keep watching or scroll past.

### What Makes a Good Hook

<CardGroup cols={2}>
  <Card title="Creates Curiosity" icon="question">
    Makes viewers want to know more
  </Card>

  <Card title="Promises Value" icon="gift">
    Tells viewers what they'll learn or get
  </Card>

  <Card title="Speaks to Pain Points" icon="bullseye">
    Addresses problems your audience has
  </Card>

  <Card title="Feels Personal" icon="user">
    Uses "you" language that resonates
  </Card>
</CardGroup>

### Example Hooks

| Type         | Example                                                   |
| ------------ | --------------------------------------------------------- |
| Curiosity    | "The skincare hack dermatologists don't want you to know" |
| Value        | "3 ways to style this for under \$50"                     |
| Pain Point   | "Tired of jewelry that turns your skin green?"            |
| Social Proof | "Why 10,000+ people switched to this"                     |

## How AI Generates Hooks

ScrollGold's AI analyzes:

1. **Your images** - What products are shown
2. **Context you provide** - Product type, audience, tone
3. **Proven patterns** - Hooks that historically perform well

The AI generates multiple hook variations so you can choose or edit.

## Captions

Captions are the text that appears on each slide after the hook. They should:

* Build on the hook's promise
* Highlight key product features
* Create desire and urgency
* Lead to a clear call-to-action

### Caption Best Practices

<AccordionGroup>
  <Accordion title="Keep it short">
    Each caption should be 5-10 words max. Viewers need to read quickly.
  </Accordion>

  <Accordion title="One idea per slide">
    Don't cram multiple features into one slide. Let each point breathe.
  </Accordion>

  <Accordion title="Use power words">
    Words like "instantly," "exclusive," "proven," and "transform" drive action.
  </Accordion>

  <Accordion title="End with CTA">
    Your final slide should tell viewers what to do next.
  </Accordion>
</AccordionGroup>

## Customizing AI Output

### Regenerate

Not happy with the generated content? Click **Regenerate** to get new variations. Each generation produces different results.

### Edit Directly

Click on any text to edit it directly. You can:

* Tweak wording for your brand voice
* Add specific product details
* Adjust for your target audience

### Provide More Context

Better input = better output. When creating a slideshow, provide:

* **Product name** - What exactly are you selling?
* **Key benefits** - What makes it special?
* **Target audience** - Who buys this?
* **Competitors** - What else might they buy?

<Tip>
  The more specific you are about your product and audience, the more targeted and effective the AI-generated content will be.
</Tip>

## Testing Hooks

The best way to find winning hooks is to test them. Create multiple versions of the same slideshow with different hooks and see which performs best.

ScrollGold's performance tracking helps you identify patterns in what works for your specific audience.

## Next Steps

<Columns cols={2}>
  <Card title="Export Your Slideshow" icon="download" href="/slideshows/exporting">
    Ready to export? Learn about video formats.
  </Card>

  <Card title="Track Performance" icon="chart-line" href="/social-media/scheduling">
    Post and track what converts.
  </Card>
</Columns>